Fix ROAS & growth — Book a call
Services What we track Results About Contact
$130M+ managed · 15+ yrs in paid

Scaling paid advertising but the numbers don't add up?

If any of these sound like you, we should talk.

Fix ROAS & growth — Book a call
Girish PVGP
Girish PV
Founder · Fractional Paid Growth Director
View my LinkedIn →
Sound familiar?

If any of these sound like you, we should talk

1

CPLs creeping up, ROAS sliding — and no clear reason why

2

Can't see the real return on what you actually spent

3

No live view of MTD pacing or monthly cohort trends

4

Revenue dropping — lead quality or sales follow-up? Nobody's sure

5

No automated dashboard tying marketing → sales → revenue

6

Target vs actual pacing invisible; sales & marketing blame each other

The dashboard I build

See exactly what to scale, fix or kill

⚠ Sample
📊 Channel truth
ChannelPlatform CPATrue CACDecision
Google Search$96$141Scale
Meta Prospecting$74$268Fix
Performance Max$61$402Kill
Cheap leads can hide expensive customers. This is the report that shows the difference.
Why me, not an agency

Most agencies stop at the ad platform

Typical agency
✕ Reports CPL, clicks & platform CPA
✕ Junior managers, rotating
✕ Dashboards = ad-manager screenshots
✕ No line of sight to real revenue
QuantumTries
✓ True CAC & ROAS from your CRM
✓ One senior operator — me, hands-on
✓ Automated dashboards: ads → CRM → revenue
✓ Every $ spent traced to a paying customer
One operator, end to end

Everything handled by me — not a junior team

15+ years running paid media and building the dashboards behind it. I run the ads, wire up the data, and own the number — ads, CRM, calls & revenue in one view.

$130M+Managed
30%CAC cut
86%Rev growth
LinkedIn Recommendation
"Exceptional at staying focused on real business results — not vanity metrics. If he was in charge of something, I knew I didn't have to worry about it at all."
AyanA
Ayan
Performance & Growth Marketing Consultant · managed Girish directly for 6 years
Before you scale

Before you increase spend, find the leak.

A focused 30-minute call. We'll spot the scale / fix / kill decisions hiding in your numbers.

Fix ROAS & growth — Book a call
Girish PVGP
Girish PV · Founder
15+ yrs in paid media · $130M+ managed · Google · Meta · LinkedIn · DV360
Founder-led paid ads agency · $130M+ managed

We run your paid ads.
And prove every dollar worked.

For founders and growth leaders whose ad platforms show leads — but CRM and revenue tell a different story.

I connect ads, CRM, demos/calls and payments into one revenue view.
Fix ROAS & growth — Book a call See the dashboards
Read-only access · no commitment · you keep the audit
LinkedIn Recommendation “
He's exceptional at staying focused on real business results — not vanity metrics. If he was in charge of something, I knew I didn't have to worry about it at all.
AyanA
Ayan
Performance & Growth Marketing Consultant
Managed Girish directly for 6 years
15+
Years in paid media
$130M+
Ad spend managed
86%
Revenue growth · 2 yrs
30%
CAC reduction
27%
ROAS improvement
Services

Four things, done properly

Paid Media Management

Full-funnel campaigns built and optimised for profit, not clicks.

SearchPMaxMetaLinkedInDV360Retargeting

End-to-End Dashboards

Spend, leads, sales & revenue in one live, structured view.

CACROASLTV:CACFunnel leaksCall analytics

CAC & ROAS Optimisation

The playbook that cut CAC 30% at scale — bidding to lead quality.

Lead scoringtROAS biddingBudget shiftFunnel fixes

Forecasting & Attribution

An engineer's approach — models you can trust down the funnel.

92% forecast acc.Blended CACSnowflakePython
The difference

Most agencies stop at the ad platform

Typical agency
✕ Reports platform-CPA & clicks
✕ Junior account managers rotate
✕ Dashboards = ad-manager screenshots
✕ No line of sight to real revenue
✕ Optimises to whatever looks good
QuantumTries
✓ Reports true CAC & ROAS from your CRM
✓ You work directly with the founder
✓ Custom pipeline: ads → CRM → payments
✓ Every dollar traced to a paying customer
✓ Optimises to profit, backed by data
The differentiator

Every metric, tracked end to end

Not a screenshot of the ads manager. A pipeline that reconciles your ad platforms, CRM, calls & payments — and shows where money is made, and where it leaks.

Cost & media

Spend pacing (MTD)
CPC · CPM · CPL
Budget utilisation
Channel-level spend

Revenue & efficiency

Blended & per-channel CAC
ROAS & LTV:CAC
True vs platform-reported
Payback period

Funnel & sales

Click → lead → demo → paid
Leak % with cliff alerts
Real-time call analytics
Show & close rates

Experiments

Live / queued / concluded
Judged on cost-to-paying
ROAS experiment tracking
Creative & LP tests
Why it matters

The leak a screenshot
never shows

Platform CPA looks healthy across the board. Checked against the CRM, one channel is buying customers at $402. That's the difference between a report and the truth.

SnowflakePythonTableauLooker StudioGA4Google Ads API
⚠ Sample data
Campaign & Channel Truth
Channel TruthMTD PulseFunnelExperiments
ChannelSpendPlatform CPATrue CACVerdict
Google Search$18.4K$96$141Scale
Meta Prospecting$12.1K$74$268Fix
Performance Max$9.8K$61$402Kill
LinkedIn ABM$5.2K$180$205Scale
Bing Search$2.7K$88$132Scale
Track record

Real budgets. Real numbers.

86%
Revenue growth in 2 years
Lead scoring + target-ROAS bidding, with 27% ROAS lift.
InterviewKickstart · US
30%
CAC reduction at scale
80 courses · 11+ channels · $10M/yr budget, 92% forecast accuracy.
Simplilearn
41%
Occupancy lift
Demand forecasting & dynamic pricing across 100+ hotels.
Treebo Hotels
Platforms

Hands-on across every paid channel

Google Ads
Search · PMax · Shopping
Meta Ads
Facebook · Instagram
LinkedIn Ads
B2B · ABM
DV360
Programmatic
Microsoft Ads
Bing search
How we work

Audit → Instrument → Run → Optimise

01

Audit

Read-only access. We map where spend goes and where revenue leaks. No commitment.

02

Instrument

Build the dashboard that reconciles spend, leads & revenue into one live view.

03

Run

Campaigns launched with bidding tied to lead quality and true CAC — not clicks.

04

Optimise

Weekly tests judged on paying customers. Scale, fix, kill. Repeat.

About

Run by the person who does the work

Girish PVGP

Girish PV

Founder · Performance Marketing
linkedin.com/in/pvgirish
  • 15+ years in paid media & analytics
  • $130M+ ad spend managed, 4 regions
  • Engineer too — Python, SQL, Snowflake
  • Google · Meta · LinkedIn · DV360 · Bing

I started on the tools — Google Ads and SEO in 2009 — and never left them. Over 15+ years I've run paid media for ed-tech, travel and consumer brands across the US, India, Europe and the Middle East.

What's different is the engineering. I don't just run campaigns; I build the pipelines and dashboards that connect ad spend to real revenue. At InterviewKickstart that drove 86% revenue growth; at Simplilearn, a 30% CAC cut and 92% forecast accuracy.

That's the whole offer: a senior operator who runs your ads and gives you an honest view of where every dollar goes.

B.Tech · Computer Science & IT
JNTU Hyderabad
Big Data Analytics (EEP)
IIM Bangalore
Start with the truth

Get a free paid-account audit

Read-only access, no commitment. I'll show you where spend leaks and what a real revenue dashboard would look like — then you decide.

Fix ROAS & growth — Book a call Or email me
Prefer LinkedIn? Connect here →
Fix ROAS & growth — Book a call